Victoria Pleasure Ground – Public Consultation

Victoria Pleasure Ground – Public Consultation

Proposals to re-develop the sports facilities at Victoria Pleasure Ground (VPG) have been developed as part of the Goole Town Deal programme to level up, transform, and regenerate the town centre. A public consultation is being launched on Monday 9 January to invite the public to view and comment on the proposals.

In 2019, the Department for Levelling Up, Housing and Communities, launched a Town Fund to encourage economic regeneration and deliver vital infrastructure in towns across the UK, with the aim of bringing them back to life.

In June 2021, the Government confirmed that Goole was one of 101 towns nationally to secure a share of the Town Deal funding, having been allocated £25 million. Goole Town Council is responsible for delivering the project that will redevelop the Victoria Pleasure Grounds as part of the Goole Town Deal programme.

The VPG plans aim to revitalise the site with modern sports facilities, which will cater for a much higher number of users to meet the demand from sports clubs. In fact, the preferred design option will increase visits to the site from the current 13,000 per year to 63,000 per year – an increase of 376 per cent.

The facilities will enable Goole Town Council to provide an enhanced recreational offer to encourage the wider community to enjoy sports and physical activities. A state-of-the-art pavilion will provide a high quality experience for participants and spectators, with a strong hospitality offer. VPG will be transformed into a go-to venue that the people of Goole can be proud of. The new facilities will also include a top class artificial grass pitch with a shock pad for rugby.

Goole Town Council has consulted with key stakeholders and users of the facility, and their feedback has shaped the designs for the VPG.

Paul Challenger, Chairman of Goole Town Tigers Junior FC, said: “The plans we have seen will be a fantastic improvement on the existing ground and mean that many more children and adults in our great town can enjoy sporting activities at the site. VPG has the potential to be something that everyone in Goole can be proud of.”

Anthony Whiteley Chairman of Goole Vikings Rugby League Club, said: “These proposals will transform VPG into a  state-of- the-art facility that will bring people into Goole for sports events and provide a home ground that local clubs will be proud of. The proposals will be fantastic for Goole Vikings ARLFC and also the development of rugby league in the region.”

Goole Town Council is keen to seek the views of the wider community on these plans. 

Displays of design options will be available in the Workshop at Junction, Paradise Place, Goole, DN14 5DL

  • 9am – 5pm: Mon 9 – Thu 12 Jan,
  • 9am to 4.30pm: Fri 13 Jan 

In addition, there will be drop-in sessions when staff will be on hand to answer questions at:

  • 6pm – 8pm: Thu 12 Jan,
  • 11am – 1pm: Sat 14 Jan


  • The Goole Town Deal Board includes Brigg and Goole MP Andrew Percy and a wide variety of public, private and voluntary sector organisations with a shared commitment to regenerating Goole and growing its economy. They include East Riding of Yorkshire Council; Goole Town Council; Goole Civic Society; the Environment Agency; Hull and East Yorkshire Local Enterprise Partnership; Hull and East Yorkshire SMILE Foundation; major employers such as Croda and Siemens Mobility; and other local businesses, including Beal Homes and Link Agency. East Riding of Yorkshire Council is the accountable body.
  • Having produced the Town Investment Plan, the Board is now responsible for ensuring that the strategic vision for the town is clear and capable of achieving its objectives within the timescales specified by the Government.

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The slideshow can be downloaded below to ease viewing.

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